Creative Design & Direction
hello.
Design is more than a logo.
Design is a strategy made visible.
—Moira Cullen
Welcome to my portfolio site. I am an award-winning creative designer, director and strategist. Working with designers, copywriters and program stakeholders, I oversee the creative direction of advertising, marketing and branding campaigns. I am passionate about good design and driven with an ability to produce exciting creative that fits the overall brand strategy. I have experience leading creative content teams, translating marketing strategies into campaigns that drive revenue, and managing projects within budget and on time. Please take a moment to look around, and reach out to me with questions or comments.
Creativity is allowing yourself to make mistakes.
Design is knowing which ones to keep.
—Scott Adams
branding
A brand is akin to a living being: it has an identity and personality, name, culture, vision, emotion and intelligence. All these are conferred by the owner of the brand and needs to be continuously looked at to keep the brand relevant to the target it intends to sell to.
—The Economic Times
marketing communications
e-commerce
E-commerce encompasses a wide variety of Internet-based business models. Typically, an e-commerce strategy incorporates various elements of the marketing mix to drive users to perform a specific action—to visit a web site for the purpose of purchasing a product or service, to click on a display ad a user is served or a database member to interact with an email delivery.
—American Marketing Association
hire me
If you are looking for a dynamic, experienced and strategic creative leader, I would love to hear from you.
Please see my LinkedIn profile for more information and email me about any opportunities you may have available.